Main Font: Open Sans

The main font specification for the roundlaunch website is the Google font Open Sans, a contemporary humanist sans serif typeface designed by Steve Matteson. “Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.”

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The fonts in this area are set in varying weights and sizes of Open Sans.

Display Font: Roboto Condensed Bold

The header titles for the roundlaunch website are set in the Google display font named Roboto Condensed Bold. Designed by Christian Robertson, “Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.”

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The fonts in this area are set in different sizes of Roboto Condensed Bold.

Content Management System (CMS)

“WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.)”

“For a bit more about WordPress’ history check out the WordPress Wikipedia page.”†

† Information about WordPress quoted from the About WordPress page content.

Theme Framework

YOOtheme is a robust theme framework that provides brilliant paid themes for Joomla and WordPress content management systems. As we are using for the roundlaunch website, the Warp 7 Master 2 theme is a solid foundation for developing custom designed themes. YOOtheme is based on the UIkit front-end framework. Since roundlaunch prefers the speediness of the UIkit front-end framework, using YOOtheme themes helps keep coding practices consistent and efficient.

Front-end Framework

“A lightweight and modular front-end framework for developing fast and powerful web interfaces.”

“UIkit gives you a comprehensive collection of HTML, CSS, and JS components which is simple to use, easy to customize and extendable.”